This week, we want to share a couple of new nuggets for you. It is always exciting to learn what is new in Amazon and learn of a new player we can maybe use later on.
NEW AMAZON METRICS
Do you know how much it costs to acquire new customers on Amazon?
It is a hard question that unfortunately, most brands today do not know the answer to. Luckily, Amazon is rolling out a set of new-to-brand metrics to help determine the cost of acquiring new customers and better assist brands and advertisers in identifying efficient strategies to reach their campaign and sales goals.
Amazon's New-to-Brand Metrics
NEW MARKETPLACE PLAYER ALERT: GOOGLE SHOPPING ACTIONS
New marketplace competition will scale significantly to compete with Amazon. One new player creating a buzz right now is Google Shopping Actions.
Google keeps improving, and while this news isn't brand new, it is the voice search possibilities that are under appreciated here.
Everything You Need to Know about Google Shopping Actions
Also watch for all the large big-box stores and platforms to form and launch their own marketplaces, enhancing their catalog and also enriching the online shopping experience. Amazon will be the biggest player for a long time, but keep an eye on who is building out great online shopping experiences that we can take advantage of.