| “The minute you get away from fundamentals – whether its proper technique, work ethic or mental preparation – the bottom can fall out of your game, your schoolwork, your job, whatever you’re doing.” - Michael Jordan
There's always a new shiny object to occupy your time.
Different models of selling online. Private label, wholesale, arbitrage, drop shipping. Or playing with the variables of your existing product line, like going for much more expensive products, or very low cost products, maybe trying oversize or heavy items. Even making changes to advertising campaigns or tweaking a listing.
We have tried them all. And the basics have to be right every time, or the rest doesn't matter.
You have to have a great product that fills a need for an identifiable group of people. And plan to expand into a group of products for that group of people. Then tell that group of people about the great product with outstanding storytelling, using sharp pictures, good keywords, and readable copy.
Work on the fundamentals. Do the work up-front. And there's a better chance of things falling to place. |
