THE RISE OF AMAZON BUSINESS
Selling online is often focused on consumer purchasing. But there's a whole other world of buyers. Businesses. And it might be double the size of the consumer market. Keep your eye on this one.
Amazon expands into B2B Ecommerce
AMAZON CONSUMER SHOPPING STUDY
2,000 Amazon shoppers were surveyed about what they prioritize when buying, why they buy from new brands on Amazon, and how much they're spending on the platform. More confirmation that we continue to be on the right track. Most people are open to new brands, and are not as loyal to the big brands as you may think. Some large groups of buyers use Amazon primarily to find new products. Not TV commercials, radio ads, newspapers, or even online advertising. Echo users spend 10% after buying the device. Interesting to watch what happens with trends in voice. Lots more interesting information to make use of in here.
2019 Amazon Consumer Shopping Study