Anyway, here are some latest news on Amazon.
WE ARE NOT ALONE
I'm not talking about aliens here. As we saw last week, Amazon is pulling out of China due to competition there. JD.com is one of the competitors and delivers 90% of its packages within 24 hours. While their global reach is smaller than Amazon, their local scale is just huge. Amazon is looking to expand one day shipping across the world. We expect to see a lot more global announcements from Amazon in the future. Purchasing will likely become seamless across borders. But they’re not alone. So keep other marketplaces in mind if you are looking to sell outside of western countries.
The difference between Amazon and JD.com China
HOW THINGS CHANGE
Less than a year ago, there was fear in the seller community about Amazon expanding their private label products. And they did advertise and grow their product offerings until recently. Now, we are seeing Amazon's shareholder report saying third party merchants doubled Amazon's growth. And even better still for us, Amazon is now backing off on their preferential ad placements for their own products. They leveled their own playing field. This is inline with Amazon's internal setup of letting teams fight for resources, letting the best rise up, while letting poorly performing teams and products die off.
Amazon rethinking private label strategy
THERE'S MORE THAN RETAIL CUSTOMERS TO SERVE
Amazon and online commerce in general, has expanded to include just about every consumer segment and product type imaginable. We are seeing a consistent interest now to serve commercial and government buyers on big platforms like Amazon. It's a tough market, with tons of rules and regulations buyers and sellers have to follow. But getting the process into an easy to use system like Amazon might be a way for smaller sellers to tap into the deep pockets of institutional buyers. Think how you can target your product to a wider range of buyers, outside of retail consumers.
Amazon as the government's everything store