Hopefully, these nuggets below can help you in shaping your tomorrow.
ALL GOOD THINGS
Transferwise has become a favourite service of ours lately. Great foreign exchange rates for every account. Super easy to use website. Big money backing them up. They even had free wire transfers out to suppliers, and in from your bank account. There's now a fee for wires, both in and out of their service. They're still awesome though. Their mission remains to eventually provide fee-free international money transfer. And they may be the only company willing and able to make that happen. Time will tell. Here's their explanation:
Transferwise Making Fees Fairer
AMAZON DOUBLES DOWN ON 3P SELLERS
That's us! More signs Amazon needs third party merchants on their platform. Sellers using the Vendor platform(s) (there's a couple variations) didn't receive their usual purchase orders last week. As such,Amazon is directing these vendor sellers who usually sell direct to Amazon, to open Seller Central accounts like we use, and sell directly to consumers themselves. We're on the right side of this move, and follows the trends we've reported on and continue to see.
Amazon Halts Purchase Orders for Vendors
THE ONE THING
We advise to start Amazon PPC right away when launching a product. Then continue running and optimizing it basically forever. If you want to drive external traffic, the top choice right now is Facebook Ads. We reviewed this in our private label course, but it's useful sometimes to see it from another angle. Here's a great overview of the process. Make sure your listing is optimized to convert window shoppers to buyers. Drive traffic to a landing page, not direct to Amazon. Split test your Ads. Make a great offer in the ad. Read more of the details here:
Promoting Amazon Products with Facebook Ads