Articles

Running a business is not for everyone. And that's okay.

But if you have even the slightest thought about not being in the right position or doing what's most valuable with your time... You owe it to yourself to see what value and service you can provide to others in your own terms.

It's not easy. It can be lonely, and overwhelming with contact at the same time.

Sometimes, it is so quiet, literally.  And you wonder if you have missed the evacuation order when you are the only person out in the neighborhood in the middle of a warm and sunny weekday.  Or it can be noisy and chaotic at meetups, trade shows, and factory visits.

Sliding along, living a life in the middle does not seem to produce the type of life many of us are looking for. It seems to be at the extremes that we find out what we are really capable of.

AMAZON IS DOMINATING E-COMMERCE

Some great updated stats. 3/4 of people go to Amazon first when they're ready to buy a product.

That's Amazing!

The range of Amazon products and services should worry regular retailers even more though. We are totally on the right side of this trend.

Why retailers should be scared of Amazon

INTERESTING FACEBOOK ADS TACTIC

This is a tactic for those running their own web stores (like Shopify), outside of Amazon.

Do not advertise to a customer that just bought your product. 

Makes sense right?

Create exclusion audiences on Facebook to block ads to recent purchasers. Save your money for targeting new customers. Try this if you have Facebook ads running already:

Create a Facebook pixel for your Thank You Page on Shopify after someone makes a purchase.

In Facebook audiences - create custom audience. Select website traffic. It will ask for the URL.

Create that custom audience and then in "ad set" choose audience but EXCLUDE the custom audience that we just created for the Thank You Page.