AMAZON IS DOMINATING E-COMMERCE
Some great updated stats. 3/4 of people go to Amazon first when they're ready to buy a product.
The range of Amazon products and services should worry regular retailers even more though. We are totally on the right side of this trend.
Why retailers should be scared of Amazon
INTERESTING FACEBOOK ADS TACTIC
This is a tactic for those running their own web stores (like Shopify), outside of Amazon.
Do not advertise to a customer that just bought your product.
Makes sense right?
Create exclusion audiences on Facebook to block ads to recent purchasers. Save your money for targeting new customers. Try this if you have Facebook ads running already:
Create a Facebook pixel for your Thank You Page on Shopify after someone makes a purchase.
In Facebook audiences - create custom audience. Select website traffic. It will ask for the URL.
Create that custom audience and then in "ad set" choose audience but EXCLUDE the custom audience that we just created for the Thank You Page.